Finding new web design customers doesn't have to feel impossible. Whether you're just starting out or looking to grow your business, there are smart ways to bring in new work. It all starts with building connections and showing up where people need your help.

Dr. Brad Ictech, CEO of Overdrive Digital Marketing, puts it this way: “When you're just starting out, nothing beats building relationships with local businesses. Show up, ask questions, and offer something helpful—don't pitch right away. Those genuine conversations turn into real opportunities.”

Here are 10 practical ways to help you land your next project.

1. Optimize Your Project Portfolio for Conversions

Your portfolio is one of the first things potential clients see. Keep it simple, clear, and easy to navigate. Include your best work, short case studies, and a clear way for someone to contact you. Make it easy for people to say yes.

2. Ask for Referrals from Past Website Clients

Happy clients are the best marketing tool. Ask them if they know anyone who needs a website. Sometimes just sending a polite email or quick message can bring new leads fast.

3. Use Local SEO to Attract Nearby Businesses

Many small businesses want to work with someone nearby. Set up a Google Business Profile and use city-specific keywords on your website. This helps local clients find you when they search online.

4. Join Small Business Networking Groups

Online forums, Facebook groups, and Chamber of Commerce events are great places to meet business owners. Listen first, then offer help. You're not just selling, you're building real connections.

5. Partner with Friendly Marketing Agencies

Agencies often need web designers to handle the technical side of things. Offer to help on overflow projects or serve as their go-to designer. These partnerships can bring steady work your way.

6. Write Helpful Content That Solves Problems

Blog posts like “5 Signs Your Website Is Hurting Your Sales” or “How to Make Your Site Mobile-Friendly” grab attention. When people find helpful tips, they're more likely to contact you for help.

7. Offer a Free Website Audit

Business owners don't always know what's wrong with their website. Offering a free audit gives them value and gives you a chance to explain how you can fix it. It's a great way to start a conversation.

8. Get Active on Freelance Platforms

Websites like Upwork or Fiverr are full of people looking for web design. While it can be competitive, you can stand out by writing personal proposals and delivering great service. Good reviews will bring more work.

9. Run Targeted Ads to Reach Specific Niches

Facebook and Google Ads let you target certain industries. You could run an ad that says “Need a Real Estate Website That Brings in Leads?” and show it only to realtors. Focus your message to match their needs.

10. Follow Up with Cold Leads

Not everyone says yes the first time. Reconnect with people who didn't respond or paused talks before. Sometimes timing is all it takes for a “maybe” to turn into a “yes.”

It's not about having a huge following or perfect portfolio. It's about taking action, helping people, and showing up consistently. Start with one or two ideas on this list and keep at it. The right clients will come.

Keep Building and New Clients Will Follow

Getting new web design clients is all about consistency, clear communication, and being helpful before selling. When you focus on solving real problems and staying visible in the right places, word spreads and trust grows. Take small steps every day and stay open to conversations and your next client could be just one connection away.